Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is vital to SEO, the sports industry can produce some learnings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Program to go over the world of sports advancement and sports marketing. She shares her journey from conventional journalism to PR and marketing.

Have a look at how sports can provide some valuable marketing insights and how marketing can take advantage of sports too.

We understand how enthusiastic people are about a sport, whether football, soccer, or basketball. Individuals in some cases have an illogical attachment to this activity, myself consisted of. We don’t utilize our minds when we process a sport. The fan base is not something reasonable. So when you have such an accessory to something. The psychological connection is so strong that, obviously, brand names will wish to be involved. Sports marketing is accompanying to the immense love, attachment, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to begin seeing brand names align with professional athletes whose message and online persona align with the worths that the brand wants to spread out.— Karina Barriga Albring, 24:31

Brand names like to have ambassadors who are relatable and who are real people. So if you are an athlete who takes pleasure in theater, go to the theater and get involved in local neighborhood activities. Try to recognize the other passions that you have. All of that assists you develop your personality. Make people find you more relatable and pleasant, which will equate into brands wanting to work with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How working with other industries assisted her in sports.
[06:57]– What PR is all about.
[10:54]– What is Sports Marketing?
[16:12]– To what level is licensing a part of Sports Marketing?
[19:14]– The importance of individual branding in Sports Marketing.
[27:26]– Opportunities for athletes to construct their brand name.
[33:28]– Sports Marketing tips that can be used to marketing.

Resources discussed:
FIFA– https://www.fifa.com/

In the time that we’re residing in, we’re no longer completing for an audience. We’re not only
taking on our direct rivals however for the attention of the audience. You’re completing for people’s times. So if you are attempting to get among your fans’ attention, you are taking on the music they listen to. You’re also competing with Spotify and so many different things. These days that is something that we require to think of when we examine our techniques and our positioning. It’s not only about our direct competitors but about who our audience is offering their time and interest to.— Karina Barriga Albring, 48:29

In site development or SEO, it’s constantly good to check what your primary competitor is doing and your smaller sized competition. And it’s constantly terrific to have a “side project” to explore. But, naturally, you may be unable to do it on your company’s site. Still, the capability to have some side task and after that turn it into a company case and after that pitch the capability to do it on your company’s website might likewise be valuable.— Loren Baker, 47:23

The primary thing is understanding the audience. Who are you trying to reach, and then determine the very best channels to reach that audience? With influencers and content creators online, when we think of PR, we do not only consider standard media. We think about anyone with a platform to make your message prevalent.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina enjoys structure enduring relationships with individuals, utilizing the game of football as her prime chance.

Her passion for sports and expertise in journalism, public relations, and marketing help her establish athletes and services side-by-side through dynamic business models.

With an MBA committed to Football Industries currently under her belt integrated with bi/multicultural experience within the market, Karina is ready to make substantial modifications in this ballgame!

Get in touch with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verification: https://twitter.com/kbarrigaalbring Connect with Loren Baker, Creator of Best SMM Panel: Follow him on Buy Twitter Verification: https://www.twitter.com/lorenbaker Get in touch with him

on LinkedIn: https://www.linkedin.com/in/lorenbaker