Google’s John Mueller: WordPress Not Inherently Better For SEO

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In action to a thread on Reddit, Google Search Supporter John Mueller states there’s no inherent SEO advantage to utilizing WordPress compared to coding a website yourself.

A thread in the r/SEO forum asks a familiar concern numerous specialists encounter in their careers.

Is WordPress much better for SEO than coding your own website?

Other variations of that question include, “is WordPress better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]”

No matter how you ask it, the answer is always the very same.

WordPress isn’t naturally better for SEO than any other choice. It’s one of lots of ways to construct a site that ranks in Google.

Mueller On WordPress For SEO

In response to whether using WordPress is better for SEO than coding your own site, Mueller states:

“Not for SEO, however you can focus more on the material if you don’t spend all your time creating a brand-new CMS for yourself. (some individuals prefer making a CMS, so YMMV).”

As Mueller states, the most considerable benefit WordPress uses is the ease of use compared to by hand composing code.

However, that’s only advantageous to the site owner. It makes no distinction to Google if a website is constructed with WordPress.

This concern turns up regularly and deserves revisiting due to the misinformation circulating around WordPress and SEO.

For example, take the second-most upvoted comment in the Reddit thread straight beneath Mueller’s.

An individual claims, “Google understands WordPress well,” as though Googlebot can crawl WordPress sites more effectively than other CMSs.

That’s false, though the misconception of WordPress being much better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. To learn more relating to the SEO abilities of WordPress compared to other content management systems, see this post from SEJ Founder Loren Baker. Baker lists the 25 best SEO-friendly alternatives to WordPress and the pros

and cons of each: Source: Reddit Included Image Melisa Parlak/Best SMM Panel