Google announced they are retiring the seven years of age Web Light service that optimized webpages for devices on sluggish mobile phones and mobile connections.
The official Google designer page documentation for Web Light Google and the associated user representative (googleweblight) are both retired.
Google Web Light
Introduced in 2015, the purpose of the Web Light service was to make more of the web accessible to users in nations with sluggish mobile connections and gadgets.
The service worked by enhancing web pages so that downloading them utilized 80% less data, leading to a four-fold increase in speed over the slower 2G mobile networks.
According to Google the service in a 50% increase in traffic to web pages.
Web Light previously dealt with Chrome and Android web browsers and just when Google found a slow connection. The performance did not activate for desktop gadgets or tablets, only for mobile devices on sluggish connections.
Google Analytics still worked in the Web Light optimized pages.
In terms of advertisement serving, Web Light enhanced pages supported Sovrn, Zedo, AdSense, and Google Publisher Tags.
So in theory Web Light need to not have affected advertisement income however rather increased them since transcoded web pages received as much as 50% more traffic at the time.
The service was initially presented in Indonesia and after that to India.
The now deleted paperwork explained the performance of Web Light:
“Google reveals faster, lighter pages to individuals browsing on sluggish mobile clients.
To do this, we transcode (transform) websites on the fly into a variation optimized for sluggish clients, so that these pages fill quicker while conserving data.
This innovation is called Web Light.
Web Light pages preserve a bulk of the appropriate material and provide a link for users to view the initial page. “
Web Light No Longer Required
Seven years later, the availability of inexpensive however powerful mobile phones and an enhancement in mobile connection speeds made the necessity of the service no longer essential.
According to Statista, 99% of mobile information use in India throughout 2021 happened over 4G devices.
In 2015 there were just 47 million devices that were 4G capable compared to 650 million in 2021.
The Google developer paperwork for Web Light was gotten rid of and a note was contributed to Google’s User Agent documents to communicate that the Web Light user agent is retired.
Google’s announcement stated:
“Eliminated the Web Light documents and retired the Web Light user representative.
We presented Web Light to enable us to serve faster, lighter pages to individuals browsing on entry-level devices.
While this feature has actually worked as desired and allowed wider access to the richness of the web, increased affordability of more powerful mobile phones has actually lessened the need for such performance.
We remain committed to evolving and refining the Search experience to fulfill the altering requirements of our users.”
Featured image by Best SMM Panel/Asier Romero