“Ancient Armageddon”: How SEO Is Assisting Archaeologists Debunk Conspiracy Theories

Posted by

The opinions expressed within this story are entirely the author’s and do not show the viewpoints and beliefs of Online search engine Journal or its affiliates.

You might have found out about “Ancient Armageddon”, a series in which host Graham Hancock proposes questionable theories about the origins of ancient civilizations.

It invested a week trending in the global top 10 on Netflix, accruing around 24,620,000 watch hours in between November 14th and November 20th, 2022.

Netflix lends authority to the program by categorizing it as a “docuseries,” and IMDB categorizes it as a “documentary” and “history.”

However online, it’s been shrouded in controversy, and search algorithms may be satisfying good-faith critiques about the program from scientists and teachers– as some working archeologists have actually deemed the show unverified pseudoscience at best, and harmful false information at worst.

The Society For American Archaeology wrote a letter to Netflix asking it to reclassify and contextualize the show, pointing out the host’s “aggressive rhetoric,” the show’s “false claims,” and the associations that the theories provided have with “racist, white supremacist ideologies.”

But this is a story about the function SEO plays in the controversy– how researchers and science communicators provide their reviews of the program, and how audiences discover them.

Browse algorithms get a lot of critiques for how they can be used to spread misinformation.

But in this case, I’ve seen support for teachers and scientists who have actually devoted to pressing back on popular pseudoscience.

Developers Rebutting “Ancient Armageddon” Get A Boost From SEO

I first discovered of the controversy from Buy YouTube Subscribers creator “History With Kayleigh,” who, while not a scholastic or certified archaeologist, produces academic videos about ancient history and historical sites.

She engaged with Tweets from researchers who had actually reacted and “chose to attempt and write a fair defense to the program,” as she informed me.

Kayleigh’s video about “Ancient Apocalypse” isn’t the best-performing video on her channel. Still, it was certainly carrying out above the average of her recent releases in a short amount of time, at 67,000 views on December 1st.

Screenshot from Buy YouTube Subscribers, December

2022 However then, I took another screenshot of the channel after the weekend, on December 5th

. Kayleigh launched a second video, and the first” Ancient Armageddon: Reality Or Fiction?” had currently grown to 104,000 views

. Screenshot from Buy YouTube Subscribers, December 2022 Kayleigh wasn’t the only developer to publish content about the Netflix series. Dr. Expense Farley, an archaeologist and associate teacher at Southern Connecticut State University who runs a

little Buy YouTube Subscribers channel about archaeology in his free time, made one of the earliest Buy YouTube Subscribers videos critiquing Hancock and the show. And while his reach is much smaller sized, his videos about”Ancient Armageddon” exploded. Screenshot from Buy YouTube Subscribers, December 2022 Screenshot from Buy YouTube Subscribers, December 2022 Dr. Farley shared screenshots of his Buy YouTube Subscribers analytics, demonstrating that

his first video about Graham Hancock drew more traffic than normal from Google searches. The below screenshots are from November 22nd, when

the video was still around 5,000 views. For that specific video, the” external”traffic source was around 28 %, compared to his channel average of around 10%. A third of that external traffic was from Google.

Screenshot of internal analytics of the”Archeology Tube” Buy YouTube Subscribers channel, November 2022< img src= "https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/unnamed-639a5869b100b-sej.png"alt=" A screenshot of YouTube channel"Archaeology Tube"internal analytics"/ > Screenshot of internal analytics of the “Archeology Tube” Buy YouTube Subscribers channel, November 2022

The following screenshot is the total channel information for comparison. Screenshot of internal analytics of the “Archeology Tube” Buy YouTube Subscribers channel, November

2022 He likewise shared the search terms the video was performing best for within Buy YouTube Subscribers search. Screenshot of internal analytics of the “Archeology Tube” Buy YouTube Subscribers channel, November 2022 I signed in again with his channel on December 5th. Screenshot from Buy YouTube Subscribers, December 2022 This very first video still gains the majority of its

traffic from search terms. External views on it were about 11% lower on December 5th than they were on November 22nd. This makes good sense with publications getting the story

and filling search engine results pages(SERPs ). Screenshot of internal analytics of the”Archeology Tube”Buy YouTube Subscribers channel, November 2022 The second video has extremely different statistics, being pushed mainly by Buy YouTube Subscribers’s browse functions like suggested videos. Screenshot of internal analytics of the “Archeology Tube” Buy YouTube Subscribers channel, November 2022

This time, Buy YouTube Subscribers appears to have acknowledged the interest in a trending topic and pressed the video accordingly. In the very first video that he made about”Ancient Archaeology, “Dr. Farley dealt with Hancock straight with a review focusing on the relationship between the theories posed in the program, and white supremacy.

In the 2nd video, Dr. Farley focused on unmasking the specific frauds in the show.

He informed me, “There is a MARKED difference in the responses to the 2 videos. In video # 1, I mention white supremacy and the history of Atlantean misconceptions with bigotry. That video has … numerous disparaging comments [that] are misogynistic, racist, and homophobic.

The second video also has some comments like this, but a lot more favorable remarks or positive criticisms. This video simply spoke directly to a few of the frauds in the show however does not directly deal with racism or white supremacy.”

Even with the negative reaction, the truth stays that people seen and engaged with the video, as this screenshot of the video’s engagement data shows.

Screenshot of internal analytics of the”Archeology Tube”Buy YouTube Subscribers channel, November 2022 One might argue that this is a fluke– which these apparently effective performance metrics are merely about capitalizing on a trending keyword.

But Buy YouTube Subscribers algorithms work differently from Google Browse.

Buy YouTube Subscribers utilizes metadata about videos to estimate relevance, however it also utilizes user engagement signals such as watch time to test the importance of videos to specific questions. Buy YouTube Subscribers’s top ranking factor is viewer satisfaction.

“History with Kayleigh” has a large following already that most likely gave her videos an increase. However Dr. Farley doesn’t have a large following, and the reach of his videos comes down to natural discovery.

People Look For Information About “Ancient Armageddon” And Discover Review

Other researchers, with little and big followings, have also seen abnormally high traffic about this topic on other platforms.

Dr. Flint Dibble, an archaeologist at Cardiff University, wrote a rebuttal for The Conversation and kept in mind the popularity of the piece on Buy Twitter Verification:

Screenshot from Buy Twitter Verification, November 2022

I connected to Dr. Dibble for his point of view. He mentioned: “I’ve gotten a wide variety of actions to my thread. A lot of abuse, and lots of praise. Numerous individuals clearly discovered it while searching for more info on the program.

Some, especially within the very first week of release, mentioned they were searching Buy Twitter Verification to discover responses to it either before enjoying or mid-watch.

Individuals who pointed out discovering the thread through a search were all thankful for rapidly getting a clearer context for the show.”

He shared an example of a Buy Twitter Verification user who went trying to find information about the program while they were viewing it and appreciated the review he published on the platform:

Screenshot from Buy Twitter Verification, December 2022

Dr. Andre Costopoulos, an archaeologist at the University Of Alberta, discussed the program on his personal WordPress blog and shared his blog analytics with me in late November.

The content he blogged about “Ancient Armageddon” became the very best performing on his website in a matter of days, with Google Browse comprising the clear majority of traffic.

Screenshot of internal analytics from archeothoughts.wordpress.com, November 2022

General, this isn’t a big amount of traffic. What’s intriguing here is how the content about the program compares to other content by this creator, specifically due to the fact that the site is fairly small.

Dr. Costopoulos believes that scientists can reach audiences hungry for details if they discover the tools.

“Scientists can utilize these tools simply as well as our pseudo-alters,” he informed me, “and typically to much better result, because we really have proof to support our claims.”

How SEO Can Be Used To Spread Misinformation

Browse algorithms are hotbeds of misinformation.

Dissemination of conspiracies and misinformation has been a hot topic on various platforms, from Buy YouTube Subscribers to Buy Facebook Verification.

Google has actually been considering misinformation and how best to fix it for many years.

Individuals who pitch conspiracy theories and pseudoscience know this. They’re skilled marketers and storytellers, and they’re proficient at SEO.

That can make it far more hard to interact excellent science than misinformation. Scientists have demanding tasks outside of marketing and publishing, and their conclusions are frequently difficult to communicate effectively.

They’re not trained to do it, and academic community is slow to adjust to digital trends.

That leads the way for a conspiracy theory to remove with little more than a great story and great marketing.

Dr. Farley stated: “By and big, I believe academics have no idea how to do SEO (I’m simply stumbling around in the dark myself), and false information folks are much, far better at it. Academics, frankly, do not have the time to learn this stuff.

It would be actually cool if our universities would assist … but I have actually discovered the media departments at unis are older school. If I brought this to them, they ‘d pitch a media declaration to the regional newspaper.

Our media department is fantastic and has great intentions, however by and large, they’re early in the game on using social networks as a media tool.”

So we have a conundrum where researchers, who aren’t necessarily trained in interactions and marketing, take on against professional online marketers of ideas. And they’re doing it with individual passion jobs on top of their existing tasks.

When it concerns organic reach, scientists require allies.

Is Review Of “Ancient Armageddon” Having An Impact?

The outcomes do not seem as motivating when you zoom out and have a look at the SERPs for “Ancient Armageddon.”

I opened an incognito window in Chrome and ensured my VPN was switched on (United States location), then looked for [ancient armageddon]

The outcomes here are a bit of a variety. The first result is just a link to the program. That’s to be anticipated.

Right away listed below are the video results. The second video result appears to support the show. It had around 60,000 views when I took the screenshot. That’s a considerable amount of reach compared to the examples we took a look at above.

The 3rd video outcome has much fewer views however critiques the show.

We can also see, on the info panel, that the reviews from the scientific neighborhood might not be having an extensive impact. Audiences examine the program well.

Beneath the video results, we do see critiques from The Guardian and Slate. Let’s flip over to the news outcomes.

These are primarily reviews of the program released on big media platforms. Reporters are assisting scientists get their message out.

I checked in once again a couple of days later, using an anonymous guest Chrome web browser with my VPN switched on (United States area). There was a fascinating change in the SERP:

It appears like Google detected the debate and the newsworthiness of the search. The video results were gone, replaced by a “Leading Stories” search function that appears above the natural results.

So, what’s the takeaway here?

Archaeologists Saw A Boost From SEO With Limited, But Important, Impact

Archaeologists did see an increase from SEO on this subject. However we can see from Google results that the show is popular, and the show’s fans have a great deal of traction too.

The limited effect of this collective effort shows the hurdles facing science communicators. The impact of their review appears to be a drop in the pail compared to countless people who saw the program.

But we shouldn’t mark down the success of these researchers and teachers, either.

They’re building neighborhoods, offering details for people who search for it, and altering minds. When you look carefully, you can clearly browse algorithms rewarding these creators for their efforts.

Interested users do discover legitimate scientific research study when they check out the series. The content is reaching individuals, and it’s inspiring them to examine the program critically.

This is motivating news for the total quality of search.

I believe marketers can assist here.

SEO professionals have the knowledge and resources to help amplify these messages. Perhaps we might consider it a little bit of search community service.

More resources:

Included Image: Elnur/Best SMM Panel