If you have not heard, Looker Studio has replaced the well-known Google Data Studio brand name.
While Google Data Studio made reporting simpler for lots of online marketers, it definitely had its limitations.
As a brand name’s marketing strategy develops and ends up being more complicated, so does the elegance of its reporting needs.
If you’re anything like me, you’re likely tired of costs hours upgrading the same spreadsheets monthly.
In some cases, more time is spent pulling a report than supplying real insights.
When this occurs, we’re doing a disservice by spending more time “doing” and less time actually evaluating the information.
There has to be a better way, right?
This in-depth Looker Studio guide will teach you how to produce and customize action-oriented reports based upon your own data.
What Took Place To Google Data Studio?
Originally introduced in beta mid-2016, Google Data Studio is a free data visualization tool.
Many online marketers have utilized this tool for years to combine and visualize data sets from numerous channels.
And now, you’ll notice that Data Studio is no longer referenced. Where did it go?
Google formally rebranded its Data Studio item to be named Looker Studio in October 2022.
In their main statement, Google mentioned:
“We are unifying our business intelligence item family under the Looker umbrella, bringing together Looker, Data Studio, and core Google innovations like artificial intelligence (AI) and machine learning (ML). Looker Studio is still totally free, and has the same features as Data Studio.”
What Is Google Looker Studio?
Google Looker Studio (formerly Data Studio) synchronizes all of your data sources into one unified reporting experience.
It enables users to produce informative and visual dashboards that are simple to translate, share, and tailor.
Basically, Looker Studio assists go beyond information visualization. It’s aimed to help marketers make more data-driven choices for their clients and brand names alike.
Presently, Looker Studio supports over 800 various information sources, along with 600+ information ports.
Looker Studio Vs. Data Studio
While Looker Studio promotes a lot of the very same functions as the former Data Studio, the new name also brings brand-new features.
- Free variation and Pro variation (paid).
- Different modeling technique (LookML).
- Looker combination with Google Sheets.
- More versatile information modeling features.
- Supports 50+ SQLs and databases.
- Combining functions from different data sources.
Among the key differences between Looker and Data Studio is the method information is designed. Looker Studio utilizes LookML (Looker Modeling Language).
The 2nd key difference that most online marketers will take advantage of is the new and better data merging features from Looker.
In Data Studio, it permitted data sources to be blended.
However, the greatest drawback of this was that the mixing function was based on a left outer join and frequently didn’t blend information in such a way that marketers required.
It was a tedious procedure that left numerous to invest more time by hand importing their data into a Google Sheet, then linking that source to Data Studio.
Sounds aggravating, ideal?
Looker Studio, on the other hand, needs SQL databases to incorporate any source. This suggests that raw information is passed into a database, making it a lot easier for Looker to combine information from various sources.
The result? A much faster, more meaningful method to imagine information from all your various marketing sources in an easy-to-digest format.
Starting With Looker Studio
There are a couple of key areas to ensure your first Google Looker Studio report is a success. These include:
- Choosing a design template or dashboard.
- Linking information sources.
- Choosing metrics that matter.
- Sharing reports.
Looker Studio Templates
The first thing to do is to choose a design template.
To access Looker Studio, visit Looker Studio using your chosen Google Account. This ought to be the account that you access your Google Analytics, Browse Console, Google Advertisements, and so on.
Looker Studio provides a wide array of templates to get you began.
If you’re new to Looker Studio, it is important to choose a template based on the kind of information being depicted.
Screenshot from Looker Studio, December 2022 With any template, you have the capability to personalize products and typefaces to produce a more constant report. The beauty of these reports is that several pages can be included. Don’t seem like your entire marketing story requires to be
revealed on one page! Every client has different requirements, and their reporting needs to be no various. The most efficient path I have actually found is to utilize and fine-tune different control panels based on who the
designated audience is. For instance, I may produce a different dashboard or report page if I’m talking with a CMO vs. a Product Marketing Manager. Why?
Depending upon the role of who you’re speaking to, they will understand and interpret data in different ways.
A CMO, for instance, doesn’t need to understand the “in the weeds” data. They need to know what channels are working, what’s not, and if they’re on track to fulfill their goals.
Link A Data Source
Now that you’ve picked a design template, it’s time to connect your data sources.
To include a port to your design template, go to Resource on top navigation, then click Manage included data sources. Then, you’ll click + Add An Information Source.
Screenshot from Looker Studio, December 2022
There are currently 24 different Google connectors, such as Google Analytics, Google Ads, Google Sheets, BigQuery, and more.
Nevertheless, you’re most likely utilizing other platforms like social networks, third-party tools, CRM systems, and more.
For those non-Google adapters, Looker Studio can connect over 650 various data sources from their partner adapters!
Screenshot from Looker Studio, December 2022 By using the connectors, it takes the manual tasks and synchronizes all data for you! It ‘d be impossible to note all the readily available data sources here, however some of the primary ones I have actually used in the previous include: Supermetrics adapters for: Buy Facebook Verification+Buy Instagram Verification Insights. Microsoft Marketing. Advertisement +Google Analytics
- Data. Position Tracking.
- And much more.
- SEOMonitor. CallRail.
Keep in mind that many of them: Additional expense. Can slow down reports. Metrics are in some cases deprecated,
- meaning it is important
- to stay on top of any changes to your report and rebuild metrics if required. When adding a data source, you’ll be asked to license the connection in between accounts.
Choosing Metrics That Matter Speaking of metrics– they matter. Let’s be real, the worst is when customers open reports and
see a complete data dump. While Looker Studio is totally personalized, this does not indicate we ought to be showing all metrics readily available. Does your customer appreciate return on advertising invest (ROAS)? Make certain to consist of
metrics such as spend and profits. How about overall brand awareness? Consist of pre-click metrics such as impressions, clicks, CTR, view rate, and so on.
By conveying the proper metrics and insights based on objectives, it reveals the client that you are listening to them. A win-win for everyone!
How To Edit A Report
Now that you have actually linked your information sources, it’s time to personalize that report!
Let’s examine this Google Advertisements design template as an example.
Initially, you’ll wish to ensure you’re in the “Edit” mode and not “View.”
Screenshot from Google Advertisements, December 2022
You can start tailoring your report by using the data field sets on the right-hand side.
If you have actually selected a template like the one above, the first step is to change the information source for each chart you wish to pick.
Screenshot from Google Ads, December 2022 From there, you can choose from any of the various
information fields from your chosen data source to change any visualization. Not only can you create and edit charts and tables in Looker Studio, however the ability to select the feel and look of a report is a game-changer for customers. It offers a sense of consistency across a company.
A few ways to customize the style of your report consist of: Font and background color. Altering comparison metric colors. Text cushioning to align either
The style modifications will apply to all choices. Another time-saver! In this example, I altered the report background
, scorecard colors, and label typefaces to produce brand name basic consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" An In-Depth Guide To Begin With Looker Studio(The New Google Data Studio )"/ > If you’re new to Looker Studio
, it will take some time, experimentation, and perseverance to
produce a report visual that fulfills your reader’s expectations. Do not get prevented along the method! Adding Report Filters An efficient method to group numerous visualizations together is by adding report and page filters. For example, if you desired all tables and charts to change when modifying the date range, you could add a Date Range icon and set it to “Report Level.”
This implies that if the report is consisted of several pages, whenever the date variety is upgraded, all chart data updates alongside it.
For instance, if you wished to dive into Project Type performance, there’s a filter for that!
Merely navigate to the toolbar and choose Add a control > Drop-down list and include the Control field of “Project type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Select different filters for your data to drill down more granularly."/ > This allows you to filter the data on that specific page by campaign type.
For example, if you wanted to show how Search performs compared to Buy YouTube Subscribers, you ‘d select from the dropdown in
that filter. By default, filters added are at a page level. If you wish to make the filter report-level( implying the filter would appear on each page of your report), merely right-click the filter and pick Make report-level.
Produce A Chart
If you have actually gotten comfortable with your Looker Studio experience, let’s dive into how to create a chart from scratch.
The benefit of developing a custom chart is that you’re in complete control from the start of picturing exactly what matters most.
The first step is to consider who will read this report. Remember to include what information is important to them.
Your chart ought to tell a story, and it’s up to you to visualize that successfully.
For example, you might wish to add an “Summary” table that incorporates the primary metrics or key efficiency indications (KPIs) that matter to them.
To develop a chart, click “Insert,” which will reveal you all the different charts to pick from. These include:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- A lot more.
In this example
, I wish to pick a simple bullet chart to add to my CMO Overview page. The goal of this chart is to reveal if we fulfilled our
monthly goal of app installs. The first step is to select the metric you’re determining. In this case, I selected” Installs.” To make this bullet chart reliable, you require to add your target/goal. Make sure to check package that states”Program Target.”Then, I input different variety limits to reveal the progress.
I kept the last variety the same as the target worth. You can also put the last range as a higher value than your target, particularly if you exceed that target value.
So, what does this chart say? It depicts that our objective was 5,500 app installs for the month of November. According to the bullet chart, they were close to hitting their goal but didn’t quite make it.
Sometimes basic charts are all you require to represent the essential information. Like all other components of Looker Studio, you can modify the design of any chart, table, or aspect as I did above.
The following choices are offered for sharing a Looker Studio report:
- Welcome people.
- Set up e-mail shipment.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="An Extensive Guide To Begin With Looker Studio(The New Google Data Studio)"
/ > If you want to invite individuals to access the report in genuine time, it is necessary to inspect the share settings. To include someone through email, it should be a Google account email. They can be included as a “Audience”or an”Editor.”
- Another data precaution Looker Studio added was how links to the report can be shared. You can choose from: Limited. Just individuals who you have shared the report with can open the link. Unlisted. Anyone on the web with the link can see(or modify– choose this setting carefully). Public. Anybody on the web with the link can discover and view(or modify– pick this setting carefully).
Another cool function Google added is the alternative to limit sharing in the following alternatives. In the share settings, click on the”equipment”icon in
- the right-hand corner: Prevent editors from changing access and adding new individuals.
- Disable downloading, printing, and copying for viewers.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="An Extensive Guide To Begin With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="A Thorough Guide To Begin With Looker Studio (The New Google Data Studio)"/ > I usually suggest inspecting the first box to avoid editors from altering gain access to or including brand-new people.
By doing so, it permits us to preserve control of the report settings and the integrity of report modifications.
Get Going With Looker Studio Now
Ideally, this introduction to Google Looker Studio will empower you to feel more confident in creating individualized reports for your customers and brand names.
Featured Image: RomanR/Best SMM Panel